March 8 2025

Ancestry.com and other forums for finding our ancestral roots have captured the imaginations of thousands. 23andme, Living DNA, Family Tree DNA, SelfDecode, and Nebula Genomics are a few of the services on the market. The age group that most frequently buys these services is 34-54, with the 55+ age group running a close second. Why this is true is a matter of speculation. Still, one of the working hypotheses is that people with children and grandchildren are more acutely aware of their mortality and are interested in their family origins because it is a meaningful way of knowing who they are, with the bonus of passing that information down to their children.